Hi Edith!

Welcome to Aphrodite's Muses! You are our first inspiration story and we are thrilled to have you with us! 

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Aphrodite: So, you are a successful business woman and owner of American Wholesale Flowers .  What was the situation like for you that prompted you to start your own unique business?

Edith:  I was planning to retire from the family plastic bags company that has been open since 1985. However one day, instead of retiring, I decided to do something different and change the routine.  I decided to open a warehouse of fresh flowers and continue working from time to time with the family plastic bag company. 

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Aphrodite: What was a big fear when you started? Did it come true?

Edith: My biggest fear was not to make it and lose the investment. No, I never lost the investment.

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Aphrodite: What was the hardest obstacle you had to overcome? What did you learn?

Edith: The hardest obstacle I had to overcome was that I didn't have too much experience in fresh flowers; but I decided to learn. I hired experts in the matter plus I took tutorials in YouTube. At first I was frustrated because the sales were not as expected.  I didn't give up and soon learned I was capeable and determined because I invested in publicity, we made a web page and advertised with google.

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Aphrodite: Tell me something funny that you never expected.

Edith: The funny part is that even though I have experience with other businesses, I was still very nervous with my first customers.

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Aphrodite: Would you do this all over again if you could turn back time? Why?

Edith: If I had to do it again, I would.  To me it has been a great satisfaction to face challenges in the business world as a woman.

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Aphrodite: What great advice do you wish to give to anyone starting a business?

Edith: Go for it and believe in yourself!

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         Thank you for telling us about your business journey, Edith.  We know others will enjoy learning about you and be inspired, too!  American Wholesale Flowers is the retail/wholesale flower warehouse for all your floral needs. You may visit them at 2256 Main St. Ste 12, Chula Vista, Ca 91911. Call them at 619 424-8337 today!

Want to see another image of Edith? She's on home page!      See Businesses we love page

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